BMW focuses on AI for renewal
BMW, the German company, plans to restructure its strategy by expanding the use of artificial intelligence to improve efficiency and reduce costs. The plan includes cutting the number of departments and management positions by 20% by mid-2027, focusing on launching new models that suit the global automotive market. The company also aims to increase its operating margin in the car sector to 3-5% by 2028 and achieve free cash flows exceeding 5 billion euros in the same year. Additionally, it will make changes to its product strategy to meet the needs of different markets, including launching new electric vehicles and expanding local production in China, all with the goal of enhancing profitability and global competitiveness.
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