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The Baptism Site has been designated as a natural reserve within the National Network of Protected Areas, aimed at enhancing its global religious, cultural, and environmental significance. The decision seeks to protect the environment and biodiversity, diversify the tourism product, and increase the number of visitors, especially in anticipation of the 2000th anniversary of Christ's baptism in 2030. It also focuses on developing tourism programs that connect the site with other religious and historical locations, while strengthening partnerships with religious institutions and local communities, with the goal of achieving sustainable development and increasing the economic returns of the Jordanian tourism sector.
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