African music festival boosts Portuguese city

The latest Afro Nation music festival in Portugal has sparked a significant economic boom for the city of Portimão, contributing an estimated direct economic impact of around 90 million euros annually. It has also boosted the hotel, restaurant, and tourism sectors in the region. Founded by Nigerian entrepreneur Obie Osei-Kuffour in 2019, the festival aimed to prove that the African audience is ready to purchase tickets worldwide and to deliver exceptional events. The festival’s strategic location, which is easily accessible, has hosted approximately 250,000 people. The success of the event has led to the expansion of Malaket’s activities, which is one of the largest companies in the global live events industry, with revenues exceeding $25 billion last year.

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تنويه: هذا ملخص تم إنشاؤه بواسطة الذكاء الاصطناعي

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