Apple sued for £2bn over tracking rules

Apple has filed a lawsuit in Britain seeking £2 billion (approximately $2.7 billion) against it, related to the App Transparency Tracking system launched in 2021. The lawsuit accuses Apple of imposing strict restrictions on third-party app developers, giving its advertising ecosystem a competitive advantage at the expense of other developers, as it requires everyone to adhere to the same standards. Apple confirmed that the transparency system aims to give users greater control over app activity tracking and applies the same rules to all developers, amid investigations by regulatory authorities in several other European countries.

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