Tunisia Telegraph: Why Boycotting Price Hikes Works

The campaigns to boycott high prices in Tunisia are facing failure despite the success of similar initiatives around the world, due to structural and psychological factors. Weakness in the role of consumer organizations and the lack of real alternatives for basic goods, along with market chaos and the penetration of the informal economy, hinder their effectiveness. Additionally, the success of boycotts in Tunisia is influenced by consumers' psychological behavior, such as the phenomenon of "huffa" (a desire to get something quickly) and fear of scarcity, as well as the tendency to link consumption with social occasions. This makes these campaigns short-term and ineffective in the long run. Poverty and declining purchasing power weaken social solidarity and shift focus from resisting high prices to ensuring daily sustenance. This reflects the need for comprehensive reforms, starting with breaking monopolies, providing genuine alternatives, and raising consumer awareness, to transform boycott campaigns into a meaningful community culture.

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