Abu Haidar: Turning Exhibitions into Exports

The article focused on the efforts of the Lebanese Ministry of Economy and Commerce to turn Lebanon's participation in international exhibitions—especially in Arab markets—into real export opportunities. It emphasized that participation in these exhibitions should go beyond mere display, including building sustainable trade partnerships and directly connecting producers with importers, distributors, and target markets. The statements highlighted the importance of supporting Lebanese products through effective marketing and establishing a strong presence that boosts Lebanese exports. There was also a focus on collaborating with embassies and Lebanese communities abroad to help open new markets and increase opportunities for exporting high-quality Lebanese products. The events concluded with direct meetings between Lebanese exporters and Emirati importers, aimed at facilitating communication and strengthening sustainable business partnerships.

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