Saudi-Swiss watch brand reaches 1 million francs in a minute

The Saudi Swiss watch brand "Furlan Marri" has achieved great success, with order values for its first releases reaching one million Swiss francs (4.5 million SAR) within the first minute of its crowdfunding campaign on the Kickstarter platform. The company began developing its products before the COVID-19 pandemic and managed to raise 75,000 francs in just 35 seconds, helping to fund production. Over five years, its sales have exceeded 55,000 watches. Prices for the watches range from 2,800 to over 40,000 SAR, with some limited editions being resold on the secondary market at twice or three times their original price. This reflects the keen interest of watch enthusiasts in rare editions and their expectations that their value will increase in the future. The brand plans to develop a women's collection and expand its global presence, including opening a store in Saudi Arabia by 2028, with the goal of becoming one of the top 15 watch companies worldwide within five years.

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