Swiss Premium Nigos to open Saudi office

Swiss Premium Negus, a company specializing in luxury travel services, plans to open an office in Saudi Arabia within five years, with Riyadh highly likely to be chosen as its location. The company aims to expand its activities in the Saudi market, benefiting from changes in the tourism sector and developments in infrastructure, hotels, and related activities. Its services include arranging accommodations and transportation, hotel and chalet bookings, organizing private jet flights, and medical stays in Switzerland—all to meet the needs of high-spending travelers, while leveraging its Swiss expertise in the local market. The plans focus on developing Saudi talent in hospitality management, investing in youth and infrastructure to enhance the tourism sector’s capacity to welcome visitors from Europe, Asia, and America, amid a noticeable growth in tourism that is projected to reach 123 million tourists by 2025.

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