Apple Pay set to launch in India

Apple announced that it will launch Apple Pay in India next month, after years of absence, in collaboration with Axis Bank, one of the country's largest credit card issuers. This move is part of Apple's efforts to expand support for digital payment services in the world's largest consumer market, where it plans to gradually roll out the service through negotiations with major Indian banks such as HDFC and ICICI, without specifying a final date for customers. India is a significant market for Apple, as its share in the smartphone market has doubled to 8% since 2022, and the local digital payment system is used for 84% of transaction volumes. India's reliance on biometric authentication makes it easier for Apple Pay to operate using Indian bank cards through Face ID and Touch ID technologies.

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