Humain sponsors victory shirt and naming rights

Al-Nassr Club and Human Company, one of the companies under the Public Investment Fund specialized in artificial intelligence, announced their collaboration to sponsor the club during the 2026/2027 season. The agreement includes the Human logo appearing on the team’s jersey and naming the new training center, which is being developed according to the highest global standards. Both parties will benefit from AI technologies and data to support the club’s continuous development. This partnership is considered non-traditional and strategic, focusing on exploring new horizons for the future of football both on and off the field through advanced technology.

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