Vodafone Egypt Buys Al Ahly Stadium Rights

Vodafone Egypt has launched new sports investments, including two strategic partnerships to enhance technology and support Egyptian sports. The first partnership is with Al Ahly Club and United Sports Company, lasting four years, where Vodafone will become the club's main sponsor and will provide various digital and technological services, including placing the company's logo on team jerseys and developing youth and women's teams. The second partnership is with Al Qalaa Al Hamra Company and involves rights to name the club's stadium as "Vodafone Stadium," as well as developing digital infrastructure for the venues, including ticket booking, interactive services, and the use of Vodafone Cash as a payment method inside the stadium. This move is part of the company's investments that have exceeded 125 billion Egyptian pounds over 28 years in Egypt and reflects its focus on digital innovation and supporting sports within Egyptian society.

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