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Serg for Sports Investment launches the "Radyya" platform for managing and operating sports facilities

Serg for Sports Investment launches the "Radyya" platform for managing and operating sports facilities

Surg Sports Investment Company, affiliated with the Public Investment Fund, has launched the "Radia" platform to manage and operate sports facilities and recreational areas in Saudi Arabia. This initiative is in partnership with Life Nation and Oak View Group. The platform aims to support the development of sports infrastructure by providing integrated services that include design, supervision, operation, and marketing of facilities, leveraging digital solutions and data analytics to enhance the fan experience, promote sustainability, and generate commercial returns. The initiative seeks to meet the growing demand for sports venues, develop the events ecosystem, and host international events, with expectations that the value of Saudi Arabia's sports sector will exceed 82 billion riyals (around $22 billion) by 2030. Xavier Campbell leads operations as CEO. This step is part of the broader strategy to develop the sports and entertainment sector in Saudi Arabia within the Framework of the Public Investment Fund's Vision 2026-2030.

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