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Shein faces a significant challenge ahead of its launch on the Hong Kong Stock Exchange, as investors are expected to value the company between $40 billion and $50 billion. This is considerably lower than its previous valuation of around $100 billion in 2022, when it was planning to go public in New York. The company is also under pressure from recent European regulations introducing new duties on low-value e-commerce imports, which recently began being enforced at a rate of 3 euros per import. This could negatively impact Shein’s sales and profits, as the company generates about one-third of its revenue in Europe. Despite efforts to increase its warehouse capacity and expand shipments across Europe, cuts in advertising spending and rising product costs due to these duties threaten its performance. To attract more investors, there are expectations that the company's valuation may be reduced further to around $30 billion.
تنويه: هذا ملخص تم إنشاؤه بواسطة الذكاء الاصطناعي
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