LA's New Obsession with $23 Ice Cream

Henry’s Secret Ice Cream in West Hollywood has gained popularity by releasing limited drops of high-end, artisanal flavors that sell out within minutes, driven by hypebeast culture. The business, founded by chef Brad Ray with a fine dining background, aims to expand into brick-and-mortar stores after rapidly building a dedicated following through exclusive online sales. Known for its premium ingredients and innovative flavors, Henry’s delivers high-quality ice cream that meets elevated expectations despite its steep price.

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