Chili's opens first golf course location

Chili’s is opening its first golf course location in California by transforming the DeBell Golf Club clubhouse into the “Chili’s Golf Club” for a pop-up event. The event will take place over two days and features its menu, exclusive golf apparel, and special cocktails, aiming to connect with recreational golfers. This marketing stunt marks Chili’s first outpost on a golf course and is part of its efforts to create innovative, pop-culture-driven campaigns.

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