Aston Villa faces criticism over sportswashing concerns after signing Visit Rwanda sponsorship

Aston Villa has signed a multi-year sponsorship deal with Visit Rwanda, replacing Betano on their shirts. The $20 million-a-year agreement has drawn criticism from Amnesty International due to concerns that Rwanda is using the partnership to improve its international image despite allegations of human rights abuses and support for armed groups in the Democratic Republic of Congo. The deal follows similar controversial sponsorships by Visit Rwanda with other football clubs, which have faced protests and calls for end to such partnerships.

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