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المشهد
AI Challenges Human Noses
Artificial intelligence has entered the fragrance industry to help create new formulas and ingredients, find alternatives to banned substances, and speed up product development. International Flavors & Fragrances says its use cuts development and manufacturing time by 25 to 30 percent. The Estée Lauder Companies opened a dedicated center in Paris in 2025, while companies such as Givaudan and Robertet are investing in technologies to discover fragrance molecules. Experts nevertheless stress that the final decision remains with people: judging how ingredients clash and coming up with innovations require a sensitivity and imagination that algorithms cannot provide.
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