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المشهد
EU Steps Up Ad Scrutiny
The EU’s proposed Digital Fairness Act would tighten oversight of online commercial practices and require influencers to be more transparent about advertising content. It would also ban tactics that exploit consumers or target children with personalized ads. Companies would have to offer users the option to disable addictive digital design features. The proposal also targets excessive spending patterns and subscription traps, with fines of up to 6% of a company’s global annual revenue. Before it can become law, the proposal must be approved by EU member states and the European Parliament.
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