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Mina Al-Sheikhly revealed that her career began in photography when she was 17. She later studied interior design before turning to creating a variety of content on social media, eventually moving into television presenting and entrepreneurship. She attributed her longstanding relationship with her audience to being authentic and taking care to verify products before promoting them. She also founded her brand to bring an Iraqi identity to international markets. One of her biggest milestones was an event in Baghdad attended by around 42,000 people, even though she had not yet reached one million followers. Organizers were forced to end the event because of the crowd surge.
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