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أخبار الصين
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أخبار الصين

2026-11-01T07:35:12.279Z

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أخبار الصين

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ASEAN Brand Growth Widens

ASEAN Brand Growth Widens

The total value of ASEAN’s top 500 brands reached $315.6 billion in 2026, up 8% year on year, with growth coming from a wider range of sources. Banking remained the largest sector, valued at $105.9 billion. Its 73 brands added around $26 billion in value since 2023—nearly 60% of the total increase across the 378 brands included in the analysis. By contrast, airlines recorded the fastest growth among the major sectors, with brand values rising 67% since 2023, driven by the recovery in regional travel.

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