Salesforce acquires Breeze for $5.6B
Salesforce announced a deal to acquire the Breeze platform for approximately $5.6 billion, aiming to enhance customer engagement by integrating it with AI tools on their platforms such as Marketing Cloud and CRM. The company will benefit from Breeze's expertise in customer interaction, data engineering, and mobile experiences, which will support the development of the Customer 360 platform and expand brand communication with customers. The deal is expected to be finalized in the upcoming fiscal year, with no changes to the company's financial outlook for 2027.
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