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EU Targets Deceptive Apps
The European Commission has proposed the Digital Fairness Act to ban dark patterns and deceptive practices in apps, and to give adult users the option to disable features that encourage excessive use, such as infinite scrolling and autoplay. The proposal would require companies to obtain explicit consent before converting free trials into paid subscriptions, make cancellations easier, clearly display variable ticket prices, and provide access to a customer service representative. Fines could reach 6% of a company’s global annual turnover. However, the law still needs approval from the European Parliament and EU member states, and its rules would take effect one year after it enters into force.
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