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The memory crisis has worsened, and Apple CEO John Ternus warned that prices are unprecedented—potentially squeezing the company’s profit margins if it keeps its product prices unchanged. Contract prices for 16GB DDR5 chips rose from $8.70 in October 2025 to about $48 in September 2026, and the crisis is expected to continue through the end of 2027. Apple may absorb some of the added costs, while other companies are moving to raise prices. Acer expects computer prices to increase by 5% to 20% through the end of the year.
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