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YouTube Leads in Reviews in Saudi, UAE
The article focuses on the importance of the YouTube platform in the Middle East, especially in Saudi Arabia and the UAE, where it is considered the primary platform for reviewing products and obtaining information. The study indicated that 79% of Generation Z in these countries prefer watching content from creators, and 66% prefer videos when searching for travel destinations, compared to reading texts or listening to audio. Additionally, YouTube contributes to building trust between content creators and the audience and helps in search processes and making purchasing decisions, as the use of multi-screen content increases. YouTube also launched exclusive programs for Ramadan, including entertainment and educational shows featuring competitions and challenges, to strengthen its connection with the regional audience.
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