5 Hrs
Source:
البيان الرياضية
Source: البيان الرياضية
5 Hrsالبيان الرياضية
Source: البيان الرياضية
5 HrsReady to play
Ready to play
The International Olympic Committee (IOC) and FIFA sit at the top of the global sports economy. The IOC is targeting revenues of more than $16 billion for the 2025–2028 cycle, while FIFA is targeting $13 billion for 2023–2026. Both organizations rely heavily on broadcasting rights and sponsorship. Broadcasting rights account for around 50 to 70 percent of revenue at some major sports organizations, and approximately 61 percent of the IOC’s income. Among the biggest deals is a U.S. broadcast agreement for the Olympic Games through 2032, worth $7.75 billion. The organizations reinvest some of their proceeds in sport. FIFA has allocated up to $8 million to each national association during its current cycle, while the IOC has approved $650 million for its Olympic Solidarity programme for 2025–2028. This funding is subject to governance and auditing requirements. The article concludes that influence in sport is increasingly tied to owning competitions and their commercial rights, as well as to the ability to invest revenue in developing the game and widening participation.
Notice: This Is an AI-Generated Summary
Comments (0)