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China row may hit Madrid
The suspension of La Liga broadcasts by Chinese television and the termination of Chinese brands’ agreements with Kylian Mbappé following the satirical-image controversy threatened to inflict major financial losses on the player, Real Madrid and La Liga. The player, the club and the league all issued apologies. The crisis recalls China’s 2019 boycott of the NBA, after a Houston Rockets executive expressed support for the Hong Kong protests. The league estimated its potential losses at less than $400 million; it lost $200 million that year, while the Rockets lost around $20 million in commercial deals. Regular NBA broadcasts in China did not resume until 2022, underscoring the possibility that the fallout from the Mbappé crisis could extend beyond football.
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