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Messi and Haaland boost Mate's global popularity
The article highlights the "mate" beverage, which has become a global phenomenon as its popularity has expanded thanks to football stars like Lionel Messi and Erling Haaland. Mate is derived from the leaves of the yerba plant and is widely consumed in Uruguay, Argentina, and Paraguay, where individual consumption exceeds 6 kilograms annually and it is considered a part of cultural identity. The drink offers health benefits such as enhancing concentration, hydration, and supporting immunity. It also embodies social bonds and traditions, being used in locker rooms and on a global scale. More than just a beverage, mate represents a cultural identity and unites people through its traditions and social values.
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