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الجزيرة الرياضية
Messi's Arsenal Talent Qualification Becomes a Burden
Adidas' revival of the "Messi + 10" campaign aims to support young football talents, including Max Doman from Arsenal, by providing shoes bearing their names and promoting future stars. While the campaign reflects Messi's confidence in these players, past experiences from 2015 indicate that relying solely on these endorsements does not guarantee success. The paths of the selected players have varied—some achieving significant accomplishments, while others have failed to prove themselves. The real challenge lies in sustaining development on the field and demonstrating abilities beyond the backing of a name and fame. A Messi endorsement could either be an opportunity or a burden that complicates the journey of promising new talents.
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