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The appointment of Bernd Reichart, the former CEO of the European Super League project, as Chief Operating Officer at Real Madrid reflects the club's direction toward developing its commercial activities, managing the Santiago Bernabéu Stadium, and handling sponsorship and marketing affairs. This appointment follows Reichart's role in the legal battle that resulted in the court acknowledging Uefa's abuse of its dominant position, leading to a greater balance between major clubs and the European Union. This shift indicates that a final peace agreement in European football is nearing, after years of tension and conflict between Real Madrid and Uefa.
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