Everyone's Sports at Leaders Week London
The Saudi Sports for All Federation participated in "Leadership Week 2026" in London, where the session discussed key practices to promote physical activity and expand community engagement, with a focus on integrating sports into daily life. The CEO, Shaima Al-Hosaini, highlighted the significant transformation in Saudi Arabia towards increasing physical activity levels from 13% in 2018 to 48.2% in 2022, and reaching 58.1% by 2025, as part of Vision 2030. She also discussed the success of the Riyadh Marathon, which saw the number of participants grow from 10,000 in 2022 to over 50,000 in 2026, and emphasized the role of commercial partnerships in supporting community sports initiatives.
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