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زاد الاردن
Zad Al-Urdun Editorial: Jordan as a Back-Office Hub
The article focuses on a strategic opportunity for Jordan to transform itself into a regional hub for managing the operations of Arab and international companies through the development of its business services and digital services sectors. It suggests that Jordan can leverage its human capital, geographic location, and political stability to enhance its role as a back-office center that oversees processes, systems, and finances for regional companies, rather than relying solely on manufacturing or competing to attract factories. The article emphasizes the importance of building a national industry specialized in high-tech services such as cybersecurity and data analysis, utilizing the capabilities of universities and preparing local talent. It also highlights the need to establish clear marketing strategies and create an investment-friendly environment to attract international service centers, with a vision for transforming provinces into certified centers for digital services. Furthermore, it underscores the significance of collaborating with the private sector, developing advanced skills, and aligning policies with educational efforts to realize Jordan's aspirations of becoming a leading regional hub in business management and knowledge-based services.
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