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The article focuses on the rising prices of red meats in Jordan and the demands for government measures to regulate the market. The Consumer Protection Society has called for setting price caps and halting the export of imported calves and cattle to stabilize the markets and reduce the burden on consumers. Monitoring shows that the price per kilogram of veal has increased from 10 to 12 dinars, due to higher transportation and supply costs, with significant influence from regional events. In contrast, the Livestock Producers Association believes that export is essential to support producers, emphasizing that the market is experiencing better availability of fodder and that costs are high, but they do not advocate for stopping exports. They view exports as a means of marketing products and covering expenses. The disagreement between the two associations highlights the need to strike a balance between protecting consumers and safeguarding the interests of producers, along with implementing measures to regulate prices and increase local supply.
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