Citizens discuss digital spokesperson Farah
The article discusses a survey conducted by the Center for Strategic Studies at the University of Jordan on the occasion of the two-year anniversary of the formation of the Jafar Hassan government. The results showed that 59% of opinion leaders had heard of the digital spokesperson "Farah," compared to 24% of the national sample. The survey revealed that social media platforms were the primary source of their awareness, with 79% of the national sample and 76% of opinion leaders citing them as the main source. Regarding the evaluation of the experience, two-thirds of respondents considered it an innovative idea, while 47% of the national sample and 44% of opinion leaders expressed greater confidence in the human spokesperson. Their opinions also varied regarding the services they would like "Farah" to provide in the future, such as delivering government services directly and responding quickly to inquiries.
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