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The article discusses the experience of Jordanian producer Muhammad Al-Majali in using art as a means to introduce and promote Jordan tourism. It highlights his efforts in hosting Arab stars, organizing artistic, musical, and television events that showcase the kingdom. His name is associated with producing national and Arab works featuring images and locations from Jordan, leveraging his connections with leading Arab artists and producers to enhance Jordan's cultural and tourism image. A focus is placed on linking art with tourism and promoting Jordanian sites through concert programs and musical productions involving Arab stars. Additionally, he established a production company and participated in series and dramatic works, believing that art serves as an important window for Jordan and can become a lasting tool for strengthening its international presence.
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