22 Hrs
Source:
زاد الاردن
Zied Jordan Editorial: Can Amman Lead in Arabic Content
The article discusses Jordan's strategy to transform its content economy and explains how the country can become the leading hub for Arabic content creation. It emphasizes that the content industry represents a massive market, requiring talented human capital and a supportive environment, rather than traditional natural resources. The article highlights the importance of turning creators into companies and producers, providing funding and legal protections, engaging universities, and investing in technologies such as Arabic-based artificial intelligence. It also underscores that digital content can generate export jobs and strengthen Jordan’s position as a source of skill-dependent Arabic content, stressing the need to create an encouraging and geopolitically favorable environment to attract Arab talents from outside Jordan through the establishment of creative zones and facilitation of infrastructure. The article advocates moving away from direct government involvement in content creation, aiming for Jordan to become a leading Arab hub in this sector.
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