1 Day
Source:
وكالة الانباء الاردنية
Government Spokesperson Effectiveness Discussed
The article discussed the effectiveness of the role played by the government spokesperson in light of modern challenges, including the organization and the skills necessary for effective practice. It emphasized the importance of developing the capabilities of media spokespersons to meet the increasing expectations of the public and the rapid spread of digital information, highlighting the need for quick and accurate responses to combat false narratives and rumors. Additionally, it reviewed training programs focused on building skills in crisis management, digital engagement, digital transformation, and artificial intelligence, with the aim of preparing effective spokespersons equipped with reliable tools for active participation in decision-making. The article also underscored the importance of continuous capacity building and technical support after training to enhance the efficiency of government communication.
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