Clark's Impact Boosts WNBA Views
Caitlin Clark's popularity has significantly boosted WNBA social media views, which increased from 373 million to nearly 2 billion after the 2024 season, a growth attributed to the "Taylor Swift effect." Her standout plays generate 800% more viral views than typical game highlights, attracting wider attention beyond her team. This surge in engagement highlights her role as a major star who can draw new fans to women's basketball and the league overall.
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