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الاقتصادية
Amazon’s Shopping Push
Amazon is working on “Universal Product Graph,” a project to compile comprehensive data on products sold around the world. Its aim is to keep shoppers on Amazon’s site and compete with Google in product search. The company is targeting a launch date of October 1, 2027, and is working with companies including Coca-Cola, Bayer, and Procter & Gamble. According to a 2025 Morgan Stanley report, 57% of shoppers start their searches on Google, compared with 16% on Amazon. But Amazon leads when customers already know what product they want: 41% of searches start on Amazon, versus 23% on Google and 18% on Walmart. The project also aims to improve answers from “Alexa for Shopping” and compete with AI shopping agents. Amazon says the service is about 97% accurate, and has described as outdated internal usage figures estimating 83 million searches per week.
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