22 Hrs
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الاقتصادية
Source: الاقتصادية
22 Hrsالاقتصادية
Source: الاقتصادية
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Chinese e-commerce companies are expanding their use of AI during the Singles’ Day shopping season, deploying chatbots, product recommendations and virtual clothing try-ons. JD.com’s assistant attracted around 80 million users—more than three times the number of users it had recorded last year. Chatbots contributed to about 5% of Douyin purchases in October, rising to more than 20% for products that require research and comparison. Sales of AI-model usage units also increased by more than 700%. Although sales during the shopping season rose 2.4% between October 7 and 31, it remains unclear whether AI encouraged consumers to spend more overall.
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