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الاقتصادية
Source: الاقتصادية
6 Hrsالاقتصادية
Source: الاقتصادية
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The commercial value index of Portugal’s national team fell by 18 points after Cristiano Ronaldo announced his retirement from international football following 23 years, bringing to an end what a *Your Brand Value Sports* report described as the brand premium generated by the star’s presence. The immediate impact is expected to be concentrated in worldwide sales of the team’s shirts, particularly the number 7 shirt. However, experts do not expect the federation’s total revenue to collapse, since commercial contracts are tied to the team’s collective rights. The team’s market value is around $2.55 billion, while Ronaldo’s potential personal brand value was estimated at around €850 million in a 2025 study by the IPAM Institute.
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