11 Hrs
Source:
الاقتصادية
Source: الاقتصادية
11 Hrsالاقتصادية
Source: الاقتصادية
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Automotive companies spent $359.5 million sponsoring sports events in Asia-Pacific in 2025, up 8.3% from 2024 and 64.7% from 2020. The region accounted for 13.8% of global spending by the sector. The number of deals doubled over five years, rising from 188 to 382. Cricket accounted for 34.2% of regional spending, or $122.9 million. The standout deal was Tata Motors’ sponsorship of the Indian Premier League, worth $60.2 million a year. Spending by Indian brands also rose to $132 million—three times its 2020 level—while the number of active Chinese brands increased to 24, despite their spending falling to $12.4 million.
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