15 Mins
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الاقتصادية
Source: الاقتصادية
15 Minsالاقتصادية
Source: الاقتصادية
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AI tools and Google summaries are increasingly answering users’ questions, reducing the need to visit original websites and cutting referral traffic from search—threatening publishers’ and platforms’ revenue. A study found that AI answers appear in more than 50% of Google searches, while the click-through rate to external websites fell from half to about a third. Reddit’s weekly referral traffic dropped by more than a million, and its stock fell 29%. The share of People magazine readers arriving through search declined from 70% to 20% over five years, prompting the magazine to lay off 6% of its staff. Experts warn that this shift could hurt small and start-up businesses and affect the quality of answers.
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