AI Boosts ASEAN Ecommerce to Trillion Dollar Level
A recent report warns that expanding the use of artificial intelligence in e-commerce across Southeast Asia will significantly boost the growth of the digital economy, despite economic uncertainties and the fact that the technology has not yet generated immediate profits. The region's digital economy is expected to grow from $368 billion this year to $620 billion by 2030, and then to $1.1 trillion by 2035, with a compound annual growth rate of 13%. The use of AI contributes to improving sales processes and recommendations, potentially increasing transaction completion rates by 10 to 15%, and leading to higher consumer spending, as 75% of consumers are willing to rely on it for their purchases. Although the adoption of generative AI tools still accounts for only 1 to 2% of the population in the largest countries, adoption is rapidly increasing, especially in Singapore and Malaysia, which saw substantial investments of $17 billion in the first half of 2026 to support infrastructure. AI is expected to play a leading role in pushing e-commerce towards a trillion dollars by 2035, with a strong focus on enhancing consumer experiences and increasing corporate efficiency across the region.
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