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Global and regional hotel groups are looking to enter or expand in the Syrian market, driven by an increase in visitors and the return of international flights. There are expectations of rising demand for accommodation due to the return of expatriates and a revival of historical and coastal tourism. Syria recorded a 111% increase in visitor numbers during the first half of 2026, reaching 3.52 million arrivals. Negotiations are underway for investments in new hotel projects and the conversion of historic buildings into luxury hotels. However, the market faces challenges related to infrastructure upgrades, security risks, and electronic payment services, despite improvements in air connectivity. The World Bank has estimated the cost of rebuilding Syria at around $216 billion. Damascus aims to increase the contribution of tourism from 12% before the war to 25% of the gross domestic product within the next two years.
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