Data Economy: Personal Data as Corporate Asset
The article discusses the value of personal data in the digital economy, explaining that data has become a key resource for companies and digital platforms. It is used to improve products, advertisements, and analyze consumer behavior. There is no fixed, universal value for an individual's data; instead, its worth depends on its type, the context in which it is used, and how it is managed. Data is analyzed and combined with other data sources to generate significant economic value, even though users do not pay directly for their data. It is evident that the digital advertising market makes up a large part of this economy, generating revenue of $294.6 billion in the United States in 2025, with an annual growth rate of 13.9%. Related issues include data protection regulations, such as those in Saudi Arabia and Qatar. The discussion also covers the use of health data and the economic relationships that result from data exchanges between countries and companies. Determining a uniform price for data is challenging, as its value depends on how much it is accumulated and analyzed. Ultimately, the ability to transform data into value and business decisions is among the most important elements of the digital economy. Increasingly, questions are arising regarding who owns the data, who benefits from it, and how its use can be organized transparently and responsibly.
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