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The Dubai Electronic Security Center has launched the "Don't Get Fooled" campaign throughout October, aimed at raising awareness in the community about increasingly sophisticated cyber fraud methods. The campaign focuses on educating individuals on how to recognize signs of scams, such as urgency, pressure, and requests for secrecy, especially in light of a 180% increase in advanced scam attempts during 2025 compared to 2024, as well as the use of artificial intelligence to manipulate voice and images. The campaign includes competitions with prizes totaling up to 230,000 dirhams and sends an important message: to pause and verify sources before acting in order to protect the community and enhance cybersecurity.
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