Converse promotes Chuck 70 X
Converse, a company owned by Nafti, has temporarily halted its advertising campaign and marketing efforts following controversy surrounding a recent ad that drew criticism due to its depictions associated with racist imagery. In the ad, a person wearing clothing resembling a Ku Klux Klan robe and holding a black sneaker appeared. The campaign also faced criticism from American lawmakers, prompting the company to issue an apology for its mistake. This crisis led to Converse’s sales declining for more than 13 consecutive quarters. Additionally, Nike's stock has dropped over 40% since the beginning of the year, as the company continues its restructuring efforts and seeks growth.
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