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Crown Prince Mohammed bin Salman launched the first car from Sahar National Cars Company under the name "Exobots," with the goal of developing the automobile industry in the Kingdom in line with Saudi Vision 2030. Exobots is the first product in a fleet of seven versions that will be launched over five years, manufactured at the Sahar complex in King Abdullah Economic City, which is the largest of its kind in the Middle East. The vehicles range from sedans to four-wheel drives, featuring designs inspired by Saudi heritage and culture, combined with globally high-spec engineering. The company is expected to contribute over 30 billion Saudi riyals (8 billion dollars) to the GDP and provide direct and indirect jobs by 2034, further supporting Saudi Arabia's aim to become an regional and global hub for automotive manufacturing.
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