1 Day
Source:
زهرة الخليج
Source: زهرة الخليج
1 Dayزهرة الخليج
Source: زهرة الخليج
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Through her project, The Noor Creative, Emirati designer Noor Al Fahim transforms the details of everyday life and memories from Emirati homes into contemporary, practical designs. Each piece tells a story and gives culture a tangible form. Al Fahim chooses stories that are meaningful and emotionally resonant. She believes a design’s success is measured by its ability to connect people with their memories and culture, and that simplicity can be harder to achieve than ornamentation because it focuses on the essence of an idea. She sees the biggest challenge as demonstrating that cultural storytelling can be presented in a contemporary, commercially viable way. She hopes to expand the project with new product categories and interactive experiences, while exploring textiles, furniture, and stories of women’s quiet strength.
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