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مجلة سيدتي
Strategies to restore focus and reduce screen dependence
Recent studies indicate that overconsumption of short videos on social media platforms like TikTok and Instagram Reels is associated with decreased concentration, increased stress and anxiety, and diminished impulse control. This condition, referred to as "Brain Rot," results from a measurable brain mechanism that enhances the brain's rapid reward system, leading to its reprogramming. This makes slower or less stimulating activities less appealing. To overcome this state, research recommends stepping away from the phone—such as placing it in another room—and increasing activities that require sustained attention, like reading or solving puzzles, gradually retraining the brain to focus. It is also advisable to set specific break times and avoid using apps before sleep, as consuming content quickly negatively impacts sleep quality and worsens concentration issues.
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